Experienced | Communicator | Telling A Story| From the Heart.| What's Your Message? | Design Create Curate | Assess Risks | Think Strategy | Public Relations | Communications Plans | Audience-Centred | Corporate Communications| Emergency Risk Communications | Plan and Prepare | Crisis Communications | Trainer

" Life isn't about getting and having, it's about giving and being." –Kevin Kruse

About Get In Touch with Vienna
Vienna Richards, BCS (Journalism), AUT NZ

The Value of Lifelong Learning

The headline reveals me. It doesn’t matter how much experience I have gained in my profession, I still value learning and developing as a professional and as a human being.  The process of learning something new is exciting because you don’t always know where it will take you.  It opens doors and that’s what learning has done for me. It’s like conquering the next frontier in your own world. Pushing out the boundaries of what is possible and seeing how far the brain can stretch, create and come up with new answers and perspectives. That is exciting beyond measure.

Along with my work, learning is very much a creative space for me. So, I can’t imagine a world where I’m not learning something new and where I’m not exposed to new challenges and new experiences.

Before I gained experience in TV, radio, digital and other industries, working in communications and journalism roles, I started as a self taught writer who learned to write for media before I started my bachelor’s degree in journalism. I entered the news industry and publishing world as a freelance writer, first writing a chapter for a Harper Collins publication and then freelancing for the New Zealand Herald as a columnist.  I’m forever grateful to those editors who gave me that first break and taught me much about writing through their editing.

Insights, new understanding, new friendships and a fresh perspective on an old problem. That’s just some of the byproducts, in my experience, of being open to learning, no matter how experienced we are in our fields.

What new skill would I enjoy having, but previously thought I could never do? That question directs the rest of my self taught journey of late. In the past year, it’s lead me to:

  • learn how to code and create a mobile app during the Christmas holiday.
  • take courses on data science.
  • gain Illustrator design skills using Adobe Illustrator to an advanced beginner or intermediate level.

Intentionally exposing yourself to new learning experiences that take you out of your comfort zone teaches you to adapt fast. Plus, it also makes it easy to work in fluid environments where change is a constant. That’s if you like a challenge!

A RECENT PROJECT

New Zealand Prime Minister's Education Excellence Awards.

MY ROLE? Marketing Communications Lead for the 2016 and 2017 Awards Round.

TASK: Develop and execute marketing communications plan/strategy for education sector that will significantly lift awards participation/entries.

RESULT: Achieved record participation and entries in the 2016 Awards Round.