Clear messages start with clear thinking
Message development support for organisations at any stage of communication
When communication feels harder than it needs to be
Most communication challenges are not urgent or dramatic. They start earlier, when ideas are still forming and people are unsure what really needs to be said.
Drafts go around in circles. Feedback pulls in different directions. Messages become longer, or more complicated than they need to be. Over time, this creates friction and slows everything down.
Message development helps organisations pause at the right moment. It creates space to think clearly, agree on the core message, and set a shared direction before drafting, editing, or releasing anything more formally.
This early clarity makes communication easier, more consistent, and more effective across everything that follows.
My work focuses on making communication feel easier by helping organisations think clearly first.
Thinking clearly before anything is written
The most effective communication work happens before drafting begins. This is the point where ideas are still flexible and decisions are easier to make.
A Message Clarity Session is a structured thinking session designed to help organisations to think clearly before drafting work begins. It focuses on message development before language is written, reviewed, or approved.
During the session, we clarify the core message, define tone and boundaries, and agree on what needs to be said and what does not. This creates a shared foundation that makes drafting, editing, and approvals simpler and more aligned.
The outcome is a clear message framework that can be used immediately and returned to later. It becomes a reference point for future drafting work, ensuring communication stays consistent as it moves forward.
One should use common words to say uncommon things
― Arthur Schopenhauer
Annual Reports and Program Reporting
Made Clear
I help organisations deliver annual reports, program reports, and impact stories that are clear, compliant, and compelling. Whether it’s for boards, donors, or communities, I turn reporting obligations into opportunities to show the difference you make.
When a Message Clarity Session is useful
This work is useful whenever communication starts to feel heavier than it should.
It can help when you are preparing a message and want to be clear before drafting begins. It can also help when drafts already exist but feel unfocused, overly cautious, or difficult to finalise.
Teams or individuals can use a Message Clarity Session when feedback is pulling in different directions, approvals are slowing progress, or there is uncertainty about tone, emphasis, or what should be included at all.
It is just as useful for everyday communication as it is for more sensitive or complex situations. The session creates a shared understanding early, so writing, editing, and approvals become simpler, rather than more drawn out.
How editing and writing fit in, after clarity
Once the message is clear, writing becomes more straightforward.
People can use the Message Clarity Session is a thinking step that comes before you begin drafting your message. Others prefer support with editing or writing once the direction is set. Both approaches work.
Editing and writing services sit downstream from message development. They are designed to support what has already been agreed, not to reopen core decisions or introduce new directions.
This sequencing helps keep work focused and efficient. It makes it easier to finalise communication with confidence.
How to work with me
Work typically begins with a Message Clarity Session. This provides the thinking foundation for any communication that follows. If editing or writing support is needed after that, it can be discussed once the direction is clear. There is no obligation to continue beyond the session.
To get started, you can make contact to outline what you are working on and what kind of support you are considering. From there, we can decide together whether a Message Clarity Session is the right next step.
This approach keeps the process straightforward and allows you to move forward with clarity, rather than pressure.
How it works
Process for booking a Message Clarity Session
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Complete and submit a short pre-session form outlining your situation, audience and urgency.
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Your request is reviewed to confirm fit, scope and timing. If suitable, a booking and payment link is provided.
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We meet for a focused working session. You receive a clear, usable communication asset shortly after.